Instantly redeemable coupons offer an excellent opportunity to:

• drive impulse purchases
• encourage larger purchases (ex: buy 2, save $1.00)
• promote other products (save $2 when you buy [product] with this item)
• offer rebates
• enhance your brand and message


Did you know:
• 89% of consumers use coupons.
• 70% of purchase decisions are made in the store.
• The average supermarket has 18,000 brands and 30,000 SKUs.
• Instant redeemable coupons have the best redemption rate of all coupons.
• 27% of planned purchases switch brands when a deal is offered.
• 64% of unplanned purchases switch brands when a deal is offered

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